04 / Timeframe Science™

Products exist within time.

The needs of a user are rarely static. Timeframe Science™ considers the sequence surrounding a product, rather than treating the moment of use in isolation.

The context / Four questions

Define the situation before designing the solution.

01

When?

At what stage is the product used, and for how long?

02

Where?

What environment surrounds the user and the product?

03

What is occurring?

What activity, condition or transition shapes the requirements?

04

What is required?

What does the user need from the product at this stage?

The sequence / Before / During / After

A system shaped by changing requirements.

Before

Prepare.

Establish the conditions and support needed ahead of use.

During

Perform.

Define the functional requirements within the primary experience.

After

Recover.

Understand what continues, resets or needs support after use.

The exact timeframe changes between applications. The principle remains the same: develop against the user’s requirements as they change.

Applied to development

From sequence to specification.

SAUNA HYDRATE™ translates the sauna experience into three defined timeframes: PREP, HYDRATE and RESTORE. Those stages establish a product-system architecture and the questions development must answer.

For apparel, context can include the movements, environment, care and repeated use that affect material and construction decisions.

Explore development applications
Methodology guides the questions.

Product-specific research and evaluation establish the answers. A timeframe model does not replace formulation assessment, performance testing or manufacturing validation.

Development evidence / Testing & materials

Make decisions against defined requirements.

Evaluation is selected for the product, its intended use and its production pathway. The development record connects material choices and prototype revisions to the findings that support them.

Material evaluation

Origin, composition, traceability, technical documentation and suitability for the intended application.

Product evaluation

Function, performance, stability, usability and quality against the defined brief.

Production evaluation

Manufacturability, consistency, packaging compatibility and relevant quality requirements.

Specialist capability. Shared ambition.

Build what comes next.

We work with manufacturers, laboratories, material suppliers and selected product founders to develop exceptional physical products.

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